Launching Breast Metamorphosis

With a vision that extended beyond individual consultations, Skevi Neocleous launched Breast Metamorphosis, an initiative that unified her expertise under one powerful concept.

Under its umbrella operated the Damart Bra Fitting Centers and the Maternity and Nursing Bra Fitting Center, creating a structured framework dedicated entirely to the science and discipline of correct bra fitting. At a time when the subject was rarely approached with depth, Breast Metamorphosis introduced a comprehensive understanding of support across all stages of a woman’s life.

The initiative addressed women of all ages, sizes and life transitions, reinforcing the necessity of proper fitting as a foundation for posture, health and confidence.

Through Breast Metamorphosis, Skevi expanded her message beyond the fitting room. She communicated the importance of structural support through leading magazines and newspapers in Cyprus and internationally, including Madame Figaro, Harper’s Bazaar, Intima and the Daily Mail. She also represented her expertise as a speaker at major retail exhibitions and professional events across France and Europe, positioning her work within a broader global conversation about standards and responsibility in the industry.

Breast Metamorphosis marked a powerful chapter of institutional expansion. It structured her expertise, broadened her public presence and established her as a recognised authority across platforms and borders.

Today, the work moves into a more distilled form. No longer centred on multiple retail locations but on knowledge itself.

What began as structured centres has evolved into a refined authority model built on education, consultancy and legacy. The mission remains constant. The form has matured.